Social Media & Personal Branding: How to Be Seen Before Recruitment Even Starts ✨
If you’ve ever thought:
“Is this okay to post?”
“Does my feed look too random?”
“What do sorority members actually want to see?”
…this one is for you, friend. 💕
Before you walk into your first recruitment party, you’ve already made a first impression—and most of the time, it happens online. Sorority members look at PNMs’ social media not to judge, but to get a feel for who you are: your values, your personality, your interests, your friend group, how you carry yourself.
That’s why we created our Social Media & Personal Branding resource on SororityPrep.com—so you don’t have to guess what to post, what to avoid, or how to show up confidently online before recruitment.
Why Your Online Presence Matters in Recruitment
Your social media is like a highlight reel of your life—not the fake, filtered version, but the story you’re telling about who you are and what you care about.
Chapters often use social media to:
Put faces to names before recruitment
Learn about your interests, involvement, and personality
See if your vibe aligns with their chapter culture and values
This doesn’t mean you have to be perfect, picture–perfect, or “influencer-level.” It just means your online presence should be:
Authentic – actually reflects who you are
Respectful – nothing that clashes with sorority values or campus policies
Consistent – your photos, captions, and bio tell a clear story
Our Social Media & Personal Branding resource is designed to help you do exactly that—without feeling fake or cringey.
What This Resource Helps You With
This is a simple, confidence-boosting guide you can work through at your own pace. Inside, we help you:
You’ll get ideas and suggestions for posts that feel real and still make a strong impression, like:
Everyday moments that show your personality
Involvement at school, work, church, or community
Friendships and memories that matter to you
Hobbies, interests, and things that make you you!
It’s not about being perfect—it’s about being intentional.
Understand What to Avoid
We also walk through the kinds of content that may send the wrong message to chapters, including:
Posts that feel overly negative, mean, or drama-filled
Photos that might clash with sorority or campus standards
Caption choices, comments, or jokes that don’t align with your values
You’ll never have to wonder, “Should I delete this?” use these tips to run your content through so you feel clear and confident.
Build an Authentic, Polished Online Presence
This resource is not about changing who you are—it’s about presenting the best, most honest version of yourself online.
We guide you through:
Ways to highlight your strengths, interests, and story
How to make a strong impression before recruitment even starts
Our goal: you’ll look at your social media and think,
“Yes—that actually feels like me.”
Feel Seen, Confident, and Ready for Recruitment 💗
Your social media shouldn’t be something you’re stressed about or hiding—it can actually be one of your strongest tools going into recruitment.
If you’re ready to:
Show up confidently online
Align your presence with sorority values
Feel good about what sisters might see when they look you up…
👉 Download our Social Media & Personal Branding resource and start building an authentic, polished online presence today. [Download the resource here!]
We’re cheering you on as you get seen, connect, and step into recruitment with confidence.
🌟 Want to get the confidence, polish, and have a strategy you need for rush? Book a consultation today and work with “the most sought-after rush coach in the country.”